In November 2024, James Goulding of Technology Reseller interviewed Andy Venables, CTO and Co-Founder of POPX, to find out more about the journey we've been on, why we stand out from the competition, and the benefits for our customers.
POPX, who celebrated its 5th anniversary in 2024, was the brainchild of Andy Venables who saw a gap in the market for Managed Service Providers to adopt the best in class ServiceNow workflow automation plaform, but as a managed service, instead of paying for expensive professional services consultants to implement a system - and ultimately walk away once the project was complete, or the budget ran out.
In this blog, we highlight some of the key parts of the conversation. To read the full article visit: https://technologyreseller.uk/q-and-a-with-andy-venables-cto-and-co-founder-of-popx/
"What we do that’s a bit different is we offer a full service of ServiceNow developers, architects, business analysts, process consultants, testers, solution consultants - just about everything - as a managed service. We bring a whole team so the customer can just buy the outcome, as we like to say. We’re selling you the outcome, which is best practice service management delivered by ServiceNow."
"Many MSPs of a particular scale have private equity (PE) backing and one of our initial strategies was to talk to the PE community. Those PE houses are very sharp, very financially astute and they want to improve the value of their asset in the most efficient way possible. We believe we’re an excellent partner to enable them to do that. We have some headline figures around how we can improve the EBITDA of a business by implementing ServiceNow in a risk-free way. If you’ve just acquired an MSP and are looking to increase its value, ours is a really attractive model."
"Three or four years ago we did a pitch to Bowmark, who had just acquired Focus Group, which they valued at $250 million. They introduced us to the operational leadership team, we onboarded them and have had a great partnership since. In a recent transaction, Focus Group’s new investors, HG, valued it at $1 billion. Between those two valuations, we were their strategic partner for service management and customer service.
We have other customers where the return on investment is at least 10 or 15 times what they’re spending on our services. By adding automation to customer service, enabling self-service requests, delivering better adherence to SLAs, improving CSAT and all these things, we’ve enabled them to improve their operations by up to 40%. If you’ve got a team of 200 in customer support and so forth, that 40% improvement has a massive impact on the bottom line."
"Firstly, we’ve barely scratched the surface of the MSP market here in the UK. We’re about to sign our 12th customer out of an addressable market of around 800, so there’s plenty more growth to be had just by continuing to do what we do but for more customers... In the short term, I think it’s about capitalising on the AI revolution that we’ve got going on at the moment and using that to win as many customers as we can."
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If you’d like to learn more about POPX, please get in touch to arrange a call.