About | POPX

Why we created POPX

For Managed Service Providers (MSPs) to survive and prosper, digital transformation is essential. Many have embarked on an effort to transform their operations, but the task is complex and fraught with risk, often resulting in stretched timescales over many years and ever-increasing costs. With the best of intentions, most will fall short.

What if there was a fully managed digital platform that did this for you in one single step and for a fixed monthly subscription? What would this do to the customer experience, profitability and investor returns? They were the questions we asked ourselves before we set out to develop the solution.

The MSP community is constrained by fragmented operations, squeezed margins and disaffected customers fed up of paying for poor service. For too long, the customer experience has been broken and now must be re-engineered to win back their trust. By focusing our many years of industry expertise, we were able to solve the most critical operational challenges that we know every MSP is confronted by each day.

The result of our endeavour is POPX, a fully managed and integrated MSP platform that transforms operations, service and business management functions. POPX enables full transformation to a comprehensive cloud services offering, allowing service providers to deliver industry leading levels of customer service from a more efficient organisation. And, we deliver all this with a fraction of the time and risk it would take for an MSP to do themselves. Welcome to the era of the Smart MSP.

Martin Ford

Chairman & Co-Founder

Martin has a demonstrable track record of starting, growing and successfully exiting several technology companies. His intimate understanding of the technology, and its use cases deliver real and tangible benefits allowing him to work seamlessly between technical and commercial communities, bridging the gap that often exists between those two capabilities.

Andy Venables

CEO, CTO & Co-Founder

Andy has been leading large and complex software solution implementations across IT and technology stacks for many years. He has a remarkable background working with and improving the operations of Managed Service Providers and software houses before a notable tenure of over six years at ServiceNow as a Senior Architect.

Andy is a strong advocate of aligning technology to value-generating business outcomes, a methodology he applies to all POPX deployments. His inspiring dedication to his profession is signified by joining the elite group of ServiceNow Certified Master Architects.

Simon Fisk

Non Executive Director

Simon brings a wealth of experience having successfully driven high revenue growth and business transformation for various technology companies across data management, IoT and hybrid cloud providers. Simon has held executive and advisory positions in both private equity and listed businesses and specialises in GTM strategies and strategic growth. Simon is involved in the strategic direction of the company.

Mark Bradley

Chief Operating Officer

Mark has spent the last two decades delivering consistent, scalable solutions to several enterprise customers. Mark has been able to dramatically improve customer satisfaction and improve IT efficiency by using ServiceNow capabilities such as automation, self-service portals and structured workflows for complex IT processes.

Andy Dunn

Chief Customer Officer

Andy has played numerous roles in sales growth and solution development of MSP offerings - each one providing him with a detailed understanding of the service the customers need; whilst working closely with operations and service development to match the capability strategy of the business to market demands. He understands that the key to growth and customer retention is the effectiveness of the underlying services provided, and the value those services ultimately bring to the MSP’s own value proposition.

Derek Farr

Business Development Director

Derek has 30 years of experience within the IT industry. This wide experience varies from working for a number of the world’s largest IT companies to setting up and running his own Tech companies. With a background in sales and marketing Derek is focused on the customer and ensuring that the company is driven by customers’ needs and expectations. His role within POPX is to manage the sales process from prospect all the way through to successful implementation and happy customers.

Madhurima Rakshit

Head of Quality Assurance

Madhurima has been driving quality assurance processes across various testing environments for the past 10 years. She possesses a profound expertise in ensuring that every product meets the highest standards, fostering a culture of continuous improvement and meticulous attention to detail. Before taking on her current role, Madhurima built a strong foundation in quality management, which has been instrumental in leading our QA strategies to success.

James Davis

Principal Technical Consultant

James has been an ITIL and ServiceNow consultant since 2016, working as technical lead delivering major projects and quick implementations cross-industry, from international banks and corporate firms, to blue light and health boards. Within POPX, he heads up our team of client-facing technical professionals. James is passionate about making technology an efficient tool for end users and relishes the opportunity to host agent experience day with clients across the country, where he witnesses how operators utilise the POPX platform and gains invaluable feedback to help us continually improve the customer experience.

Lucy Hughes

Principal Engagement Manager

Lucy has been in the IT industry since 2014, beginning her career on an MSP IT Service Desk as an agent. Her career path spans many roles, including Service Desk and ITSM Manager, Service Governance Manager, Service Delivery Manager and now Principal Engagement Manager with POPX. Lucy has experienced first hand how a reliable and efficient platform is crucial for teams to succeed. She is passionate about helping customers achieve great success in the services they provide. As an engagement Manager at POPX, Lucy will always be on hand to listen, help and support our customers on their journey to excellence.

Stefan Petković

ServiceNow Developer

Stefan leads the POPX Serbia team with 10 years of experience as a front-end developer, and 8 years with ServiceNow technologies. Specialising in building high-quality portal interfaces, Stefan is focused on both design and performance. His role involves driving successful outcomes for client projects through expertise and leadership, ensuring the best user experiences.

Freya Milligan

Head of Support

Freya has dedicated 25 years to the IT industry, starting her journey as a Service Desk agent for an in-house product at a financial institution. Throughout her career, she has remained focused on support, progressing through various roles, including Service Desk Manager and currently Head of Support. Her extensive experience has honed her belief that excellent customer service is paramount. Freya emphasises that effective communication and visibility are essential for a successful support desk, ensuring that both customers and team members are well-informed and engaged.

Wayne Henty

Head of IT Operations Management

With 20 years of experience in IT, primarily in infrastructure support roles, Wayne has developed a robust understanding of the complexities involved in maintaining and optimising IT systems. For the past seven years, he has focused on ServiceNow ITOM, where he has witnessed firsthand the significant benefits it provides to support teams. Wayne’s expertise enables him to leverage the platform’s capabilities, streamlining processes and enhancing operational efficiency to the benefit of POPX’s customers.

Lelah Stevenson

Head of Marketing

Lelah has worked in B2B tech marketing for 15 years for several IT managed service providers. Her experience includes strategy & planning, lead generation, digital marketing, social media, branding and PR projects, while managing dynamic teams to deliver campaigns on time and within budget. Lelah’s role at POPX is to increase customer value, scale the POPX brand presence, and explore ways to find new business opportunities.

ServiceNow experts with deep MSP industry knowledge

Our mission

Our vision

Who we are

We’re a team of MSP seasoned technologists and service specialists who believe that every MSP has the right to access transformation technology that delivers the best customer experience.

Our years working in the industry highlighted the imperative for systems and data to be integrated, allowing processes to be streamlined and automated.